Naming your loyalty program

Don’t get bogged down in complexity. To attract and retain the right customers, keep your loyalty program name simple, easy to understand, marketable and memorable. The name should also stand the test of time: think about where your brand will be in five years, as your audience and brand evolve. 

While your loyalty program might have its own identity, it’s still part of your overall brand structure, and so the link between the two should be obvious. The name of your program should reflect your core business values to resonate with customers. 

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