The chance of a customer making a second purchase is close to 30%. That number jumps pretty dramatically to over 50% when it comes to their third purchase. The more customers shop with you, the more likely it is that they will continue to do so.
The next step in the loyalty lifecycle centers on how to identify loyal customers. Make sure customers who have made a repeat purchase remain engaged with your brand so they’ll keep returning, becoming loyal customers down the road.
If you’re wondering how to get loyal customers, the answer lies in treating them well once they’ve made that first purchase. 78% of customers say they would return to shop with a brand if they’re individually recognized or rewarded for their loyalty. Create double-points weeks or offer them birthday gifts to make them feel appreciated. To keep your customers engaged between purchases, send them points updates and emails that remind them of the rewards they can claim.