Why is customer loyalty important?

When you’re running a small business, resources can be tight, and it can be difficult to decide where best to invest – gaining lots of shiny, new customers, or putting the effort in to retain the ones you already have? Focusing on repeat customers pays dividends. 

And how do you keep their loyalty? Retention through a loyalty program is a large part of the puzzle.

75% of customers say they would switch brands for a better loyalty program. Our own research found that 52% of customers will prioritize the brands where they have existing points and rewards in their accounts. If it wasn’t clear by now, loyal customers are your lifeblood.

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