These statistics demonstrate the power that a customer’s loyalty can have. Consumer loyalties are often long-lasting yet can be created in a much shorter amount of time.
- 58% of consumers state that they would have to have a “really bad” experience before they would consider switching from the brands they are loyal to.
- 77% of consumers claim to have maintained a relationship with specific brands for at least 10 years.
- 60% of millennials claim to have maintained a relationship with specific brands for at least 10 years despite being relatively young and having less time to form those loyalties.
- 63% of consumers consider themselves to be loyal to a brand by their fifth purchase.