Customer Loyalty Statistics

These statistics demonstrate the power that a customer’s loyalty can have. Consumer loyalties are often long-lasting yet can be created in a much shorter amount of time.

  • 58% of consumers state that they would have to have a “really bad” experience before they would consider switching from the brands they are loyal to.
  • 77% of consumers claim to have maintained a relationship with specific brands for at least 10 years.
  • 60% of millennials claim to have maintained a relationship with specific brands for at least 10 years despite being relatively young and having less time to form those loyalties.
  • 63% of consumers consider themselves to be loyal to a brand by their fifth purchase.

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