77% of marketers say branding is crucial for growth, and presenting a brand consistently across all platforms can increase revenue by up to 23%.
If your program is visually seamless with the rest of your site, you’re creating a consistent and enjoyable experience for the user – while standing apart from the competition.
Beyond visual parameters, branding can also feed into a wider narrative and help create emotional connections with customers. 89% of shoppers stay loyal to brands that share their values. When the right customers find and connect with you, they are also more likely to refer you to like-minded friends too.